When to use sans serif fontsĬompanies have a lot of options when it comes to typography. We’ve put together this list of some of the best sans serif fonts for web assets, print, and logos, to help you build your very own font swipe file. Ideal for modern companies who want to showcase an informal, friendly, and approachable image, sans-serif fonts work in many different spaces. While serif fonts demonstrate traditional and classical values, sans-serif fonts are more cutting-edge. Like your brand colors, your tone of voice, or even your logo, your font choices say something important about the kind of company you run. With sans serif fonts, you convey your message clearly, and stylishly, whether you’re publishing blog posts, or sending email marketing campaigns.Īs most companies know, typography is just one of the tools you can use to make your brand stand out in the modern marketplace. With good sans serif fonts, you can make an immediate impact on your audience – but where do you start searching for the best styles? But with them it’s more forgiving if they don’t show so much visual variety since they are more aimed towards “perfect” writing.The best sans serif fonts give your brand a modern appeal, making your company seem more approachable and youthful. And by the way, the caveat also applies to Script fonts. ![]() I recommend the fonts by Liebe Fonts for this handwritten touch, like Liebe Heide or Supermarker (used in the example above). The letters don’t repeat within the word, this creates a more realistic image. On the second line contextual alternates and ligatures are activated. The first line should be handwritten? No way, José! It is set in Supermarker, but alternate characters and ligatures are turned off, so both n and t look the same. Because the whole point of using these fonts is to make it seem authentic, and then you destroy it by making it obvious that it not. ![]() This might seem like a subtle thing, but our brains get that something is off. Pick a font that has plenty of alternate characters, so not every repeating letter within a word looks the same. Typefaces all have their own appeal in a given situation, and you will have to decide if it truly fits the project and circumstances, or not.Ī big caveat for this category – good handwritten fonts are rare. Better think about what mood a font creates and for what sort of text it fits best.įind your own language, and take the attributes I connect with these categories with a grain of salt. Things are not linear and a rigid categorization will not work (if it ever has). In today’s digital world, type designers mix and blend influences from all over the place. Sans-serif fonts (left) appear simple and have a monoline structure, serif fonts (center) have decorative tails or taper (aka serifs) and contrasting strokes, slab serif fonts (right) have thick, striking serifs.ĭon’t waste time overthinking if a font belongs to this or that category. While the first three (sans-serif, serif, and slab serif) are pretty straight forward, easier to distinguish, and might be suitable for all kinds of text, the latter three (script, handwritten, and display fonts) get fuzzy and should only be applied for display text. This categorization is an orientation point. With some adoptions MyFonts, Adobe Fonts, or Google Fonts divide their fonts in the following categories (click on them, to jump to the section directly): To make this as related to practice as possible, I oriented on a very rough classification that popular font catalogs use as well. Knowing what broad categories of typefaces exist and what feelings they evoke, can be a handy tool to dig through the tons of available fonts out there. Eventually you have to find your own typographic vocabulary. Script, handwritten and display fonts mostly work for short and large applications, and are more striking and thematic. ![]() Sans is perceived more modern, serif more traditional, slab serif can be both. Sans-serif, serif and slab serif typeface can work for all sorts of text. TL DR: Categorizing type is hard and only helpful to a certain degree.
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